The Merch Table, From Your Side

At the back of the room, or near the entrance, there is usually a table covered in shirts, records and small items with the band's name on them. That is the merch table, and for a touring act it is a significant part of how the trip gets paid for. Buying from it is one of the most direct ways you can support the people you came to see.

Why it matters

A touring band pays for fuel, lodging, food and repairs on top of the usual costs of making music. The fee for a night's work often barely covers it. Money from the table is what keeps many acts on the road, and in most cases it goes straight to the band rather than through a record company or a streaming service.

That is why a shirt bought at the show does more for the act than almost anything you could do at home. A purchase also tells them the night was worth it. If you want to see how the other side thinks about it, the band's view of the table is in this companion piece.

What you will find

• Shirts and other clothing. The standard item. A good shirt doubles as a souvenir.
• Records and discs. Vinyl, CDs and sometimes cassettes. Many acts also include a download code.
• Posters and prints. Often made for the tour and not reprinted.
• Small things. Stickers, badges, tote bags and patches are the cheapest way to take something home.

Prices are set by the band and differ from one act to the next, so look at the sign and decide before you reach the front of the line.

Cash or card

Most tables take both, but a card reader needs a signal, and a crowded basement room may not have one. Carry a little cash. Small bills are best, since the person at the table often has a limited float to make change.

Sizes sell out

A band packs a set number of each size, and the popular ones go first. If you want a shirt, check the table early. Waiting until the end of the night leaves you with whatever is left, which may not fit. If the table has a sample on display, ask to try it on, or check the size chart.

About vinyl

Records are heavy, they take up space in the band's van, and a tour carries only so many. If you want the record, buy it early. Hold it by the edges, carry it flat and away from heat, and keep it out of a warm car. A record that warps in the trunk is no use to anyone.

If you are not sure you want it, ask for a download code, or take a photo of the cover and buy it from the band's own shop when you get home. Many acts sell online too.

When to go to the table

There are three good moments.

1. Before the show, while the line is short and the stock is full.
2. Between the sets, when the crowd is milling about.
3. After the headliner, when the band often comes to the table to say hello.

The last one is the best time to say thank you. Members are often happy to sign what you bought, take a photo or talk for a minute. Keep it short, since a line will have formed behind you, and be kind. They have just played and are tired.

Buying in person versus online

You can buy the same item online later, but it will often cost more once you add shipping, and the band may keep less of the sale. At the show, the full amount goes to the act, you get the item immediately and you can pick up a souvenir of that particular night.

A good rule

Even a small purchase counts. A sticker or a patch costs little and still helps. If you cannot afford anything, a kind word, a follow on their social accounts and a mention to a friend are worth something too.